Tourism and Culture surveyed visitors to Yukon between June 2012 and April 2013. Data from this research is compiled in the following reports.

Summer and winter reports

These reports describe Yukon visitors. We examined:

• who they are,
• how they planned their trip,
• how they travelled,
• what they did, and
• how much they spent.

View the summer and winter reports.

Visitor segmentation

The Visitor segmentation report describes the types of visitors coming to Yukon and what they like to see and do here.

Pathways report

The Pathways report describes the visitor and trip characteristics of the people who included a community or region in their trip. It answers questions such as:

• What activities did they participate in while in Yukon?
• What was important in their Yukon trip?
• What were they satisfied with on their Yukon trip?
• On average, how many nights were they away from home, and how many nights did they spend in Yukon?
• What was the primary purpose of their trip to Yukon?

Methodology report

The Methodology report describes how we collected information for the program.