The Visitor segmentation report describes the types of visitors coming to Yukon and what they like to see and do here.
Pathways report
The Pathways report describes the visitor and trip characteristics of the people who included a community or region in their trip. It answers questions such as:
What activities did they participate in while in Yukon?
What was important in their Yukon trip?
What were they satisfied with on their Yukon trip?
On average, how many nights were they away from home, and how many nights did they spend in Yukon?
What was the primary purpose of their trip to Yukon?
Methodology report
The Methodology report describes how we collected information for the program.
The Government of Yukon acknowledges that Indigenous Peoples have traditional territories throughout the Yukon and celebrates their role as stewards of the lands and waters and their ongoing connection to this place.
