The Yukon Sustainable Tourism Framework has been created by the Department of Tourism and Culture to measure sustainable tourism development in the Yukon. The aim of sustainable tourism development is to make sure there's a balance between economic, social, and environmental values. The Framework includes a requirement to produce an annual report on a variety of key tourism elements. As a significant amount of information is going to be collected for the report, and much of the information will be updated more often than annually, the Yukon Sustainable Tourism Dashboard website has been created in order to support openness, transparency, and accountability to the public.
The Yukon Sustainable Tourism Dashboard website will be the central hub for Yukon tourism data and insights, including visualizations and reports. Data and insights are expected to be accessed primarily by governments, organizations, and business, for the purpose of informing business decisions. Members of the public, the media, research institutions, the United Nations' International Network of Sustainable Tourism Observatories - of which the Yukon is a member- and others may also access the site.